Description:
Joseph Golshani, CEO of Joseph & Friends Salon & Day Spa, traveled to the U.S. in 1977 to pursue an education in mechanical engineering, a far cry from the aesthetics industry he is so passionate about today. With the monetary demands of higher education, Joseph resorted to cutting his own hair as a means to save money. It wasn’t long before his friends realized his ability and began making requests that he cut their own. Joseph had not considered making hair a career until he befriended a stylist who encouraged him to cultivate his talent by attending cosmetology school. Joseph’s competence as a stylist was substantiated when he won a student hair-cutting competition. As a result, he was invited to work for one of the judge’s salons. It was there that Joseph earned a loyal clientele. Realizing the lack of high-quality salons in the Atlanta area, Joseph ventured into opening his own. With the help of his family, the first Joseph & Friends salon was established in 1989.
Joseph’s commitment to the Aveda standard took seed when he met Horst Rechelbacher, Aveda’s founder. Joseph responded deeply to Aveda’s concern for environmental consciousness, which is fostered through plant-derived products and worldwide contributions towards environmental awareness and preservation. Another appeal was Aveda’s dedication to ongoing education for its service-providers, guaranteeing the best quality of service for its clients. Joseph applied these values to his own business when he reopened Joseph & Friends as an Aveda Lifestyle Salon & Day Spa.
Today Joseph & Friends is considered one of the top ten salons in Atlanta, and has grown into multiple locations, providing transformational experiences for clients.
|
